In late September of this year, I was spurred to undertake a sort of study by a class I am taking at the University of Oregon called New Media and Digital Culture. Henry Jenkins’ writings on media convergence served as the main catalyst here: the theory goes that as media becomes increasingly participatory — which is to say that with blogs and similar platforms, everyone now gets a say and the “experts” are removed from their perches — the good ideas rise to the top. Questions become “crowd-sourced.” The “correct” answer emerges, and everyone wins. Collective intelligence rules the day.
But I have a problem with this: in a world of crowd-sourcing questions and problems, who decides which answer is correct? The crowd itself? And this is a problem with real-world implications. Blogging emerged as a phenomenon in the first few years of our still-young 21st Century: the very same few years in which the United States of America pursued some very dubious undertakings such as, I dunno, a wild goose chase for WMD’s in Iraq. And the real-world consequences of that misadventure and others cannot be overstated. The crowd gets its say, but the crowd is often stupid. The right answers are there — they just get drowned out.
But it would be silly to blame the whole thing on blogging. Those decisions took place in the real world, not online. However, the addition of new media platforms to our overall cultural experience has affected our discourse, in tangible ways. So I set out to pit collective intelligence against collective stupidity: to attempt to measure the extent to which one trend is dominant over the other.
What I found is that this cannot be quantified.
There is Memeorandum – a crucial, invaluable tool that I read obsessively – for tracking arguments as they happen. It’s amazing how much commentary from across the political spectrum is included in its net. But there is a degree of opacity to the site operator’s selection criteria and the technology’s algorithm.
There is Technorati – a tool that enables users to measure a given blog’s reach and depth – but the site is unreliable and changes its platform frequently ( according to blog expert Simon Owens).
There are blog lexicons – where a given online community constructs and solidifies its own history of political debate on the internet. Balloon Juice is a fine example: one can learn from whence the very concept of a ” meme” derives, or follow the hilarious story of the internet meme known as ” I am aware of all internet traditions.”
So what we get are just a few case studies: demonstrating that there are examples of collective intelligence, as well as examples of collective stupidity, driving discourse through New Media.
Some of these:
Collective Stupidity
Memo-gate, Dan Rather, Pajamas Media
- http://www.americanprogress.org/issues/2009/10/ta100809.html
- (Here’s a weird one: I cannot locate the Huffington Post article from a couple years ago in which a writer laid out his case that Dan Rather got “rolled”, and that we all got “rolled” in the process. I’ll keep looking.)
Collective Intelligence
Superfreakonomics: Steven Leavitt, Stephen Drubner, Brad DeLong, Ken Caldeira
- http://www.amazon.com/SuperFreakonomics-Cooling-Patriotic-Prostitutes-Insurance/dp/0060889578
- http://delong.typepad.com/sdj/2009/10/correspondence-on-global-warming-and-superfreakonomics.html
- http://andrewsullivan.theatlantic.com/the_daily_dish/2009/10/not-so-super-freak-ctd.html
- http://www.balloon-juice.com/?p=28449
- (The gist here: bloggers punctured the fatuous logic of intellectual charlatans who had previously been media darlings – and killed their new book just before its release date.)
The Churlish Turn of Modern Discourse
If puncturing fatuous logic needs to entail glib mockery, is it an example of collective intelligence, collective stupidity, or both?
- “I am aware of all internet traditions”< /li>
Both and Neither: New Media Killing Off the Old Guard
The Washington Post’s Very Embarrassing Summer
- Confidential Lobbying “Salons”
- Firing of Dan Froomkin
- Chris Cillizza, Dana Milbank, and Mouthpiece Theater
-
- http://www.youtube.com/watch?v=YArTpukehYY
- Reaction: Two Dudes and a Webcam http://www.youtube.com/watch?v=QJEPDwGVirQ
-
- Further on Dana Milbank
-
- Obama misquote, departure from Obermann, “won’t read blogs”
- Nico Pitney, “planted questions”< /li>
-
- http://www.washingtonpost.com/wp-dyn/content/article/2009/06/23/AR2009062303262.html
- http://mediamatters.org/research/200906240008
- http://www.youtube.com/watch?v=9c7kr43HG4Q
-
- Howard Kurtz: “Do you think there’s some jealousy involved here?”